Case study · Industrial tool retail · Houston, TX
Tool Mart: #1 on Google, outranking Home Depot & Lowe’s
Tool Mart is a 50-year-old industrial tool retailer in Houston. SentryX built their entire digital presence — e-commerce, SEO, email marketing, and content strategy.
#1 on Google
outranking Home Depot & Lowe’s
4x
organic search growth in 30 days
50 yrs
in business before its first e-commerce channel — built from scratch
What SentryX built
Built from the ground up.
- 01
E-commerce
The company’s first online store, built from scratch.
- 02
SEO
Search strategy that took Tool Mart to #1 on Google ahead of national chains.
- 03
Email marketing
Campaigns that turn new traffic into repeat customers.
- 04
Content strategy
Content that compounds organic reach month after month.
In the wild
Tool Mart, live.
Campaigns, launches and promotions running across the channels SentryX built — from toolmarthou.com to print and radio.






Nick and the SentryX team changed the digital marketing game for us entirely. From SEO, Paid Ads, to running and managing our social media, we are getting 10x the exposure and growing our business thanks to the SentryX team.
More work
Other outcomes.
Limited engagements
Want results like these?
We take on a limited number of engagements. If you’re scaling between $1M–$20M and need operators — not consultants — let’s talk.