Finance Operators

We own the numbers. You own the growth.

Finance Operators optimise finance and accounting. We own the numbers — cash flow, invoicing and the revenue infrastructure underneath them — so founders can stay focused on growth.

Scope

What Finance Operators own.

Optimize finance and accounting. We own the numbers so you can focus on growth.

01

Finance operations

The daily engine of payables, receivables and reconciliation, run reliably.

02

Invoicing & collections

Wholesale and B2B invoicing systems that keep cash moving.

03

Revenue infrastructure

The financial backbone that lets revenue scale without breaking.

04

Cash-flow visibility

Cash flow and growth are the two things we focus on most — you’ll always know where you stand.

05

Investor-ready operations

Boardroom-grade reporting that holds up under due diligence.

06

Accounting optimisation

Cleaner books, faster closes, fewer surprises.

Proof

Operators, measured by results.

Finance OperatorsGrowth OperatorsSystem Operators

Lucy's: 30x revenue growth in 11 months

SentryX supported building the financial and revenue infrastructure engine from the ground up — distribution, finance ops, wholesale invoicing.

30x

revenue growth in 11 months

$60K/mo

recurring wholesale revenue, up from $0

46 accounts

distribution built from zero

Read the case study

Engagement

How we deploy ${s.name}.

  1. Week 1–2

    Assess

    Audit current state across growth, product, finance, and ops. Identify highest-leverage gaps. Build 90-day plan.

  2. Month 1–3

    Deploy

    Deploy the right operator(s) into your business. Execute against the plan. Full visibility.

  3. Month 3+

    Scale

    Expand or contract based on business needs. Flexible scope.

FAQ

Finance Operators, answered.

Is a Finance Operator a fractional CFO?

A Finance Operator owns finance operations and the numbers behind them — finance ops, invoicing, cash flow and investor-ready reporting — embedded in your business and working with our Growth and Systems operators.

What results have Finance Operators delivered?

For Lucy’s, SentryX built the financial and revenue infrastructure from the ground up — distribution, finance ops and wholesale invoicing — supporting 30x revenue growth in 11 months.

Limited engagements

Ready to stop advising and start operating?

We take on a limited number of engagements. If you’re scaling between $1M–$20M and need operators — not consultants — let’s talk.