Case Study
Empowering women’s sportswear through strategic growth
Client Overview
Ziinya, a women’s sportswear brand started in 2020, wanted to grow sales while keeping their ad spend worth it. SentryX stepped in with smart strategies and simple solutions to help them hit their goals.
Services
The Challenge
Ziinya needed a partner who could help them grow their revenue significantly while ensuring their ad spend stayed effective, with a target return on ad spend (ROAS) between 3.5x and 8x during busy seasons. To achieve this, they needed a mix of understanding their customers’ behavior, creating engaging content, and running well-planned campaigns across different online platforms to make sure their marketing efforts brought in the best results.
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The Approve
Phase 1
Building the Foundation
SentryX began as Ziinya’s media partner, managing PPC and paid social campaigns. We designed and executed high-impact advertising strategies focused on boosting sales and delivering measurable ROI.
Phase 2
Deeper Customer Insights
To optimize performance, we conducted in-depth customer behavior research, uncovering actionable insights that guided content strategy across Ziinya’s website and social media channels.
Phase 3
Data-Driven Optimization
Our team implemented A/B testing to refine campaign targeting, bidding strategies, and creative assets. This iterative process allowed us to identify high-performing combinations that drove results.
The Results
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