Case Study
Boosting Montly Bookings Through Targeted Online Campaigns.
Client Overview
LeLuxe is a newly opened beauty salon located in Toronto, offering premium nail and spa services. Initially, LeLuxe relied heavily on word-of-mouth referrals and overflow customers from nearby salons, resulting in inconsistent revenue and limited growth. Seeking a sustainable increase in bookings and revenue, LeLuxe partnered with SentryX to build a robust online marketing strategy.
Services
The Challenge
LeLuxe needed to establish a consistent flow of new customers and stabilize revenue growth. With minimal online presence and competition from established salons, their primary goal was to attract and convert leads through targeted digital marketing efforts.
The Approve
Phase 1
Research & Strategy Development
Analyzed LeLuxe’s unique service offerings and competitor landscape to identify key differentiators. Designed a tailored lead generation strategy focused on attracting potential customers and boosting bookings.
Phase 2
Multi-Channel Marketing Execution
Combined Instagram and TikTok ads featuring engaging visuals and special offers to attract attention and increase foot traffic. Leveraged Google Search and Map Ads to connect with local customers actively searching for nail and spa services. Enhanced Google My Business to improve visibility and establish trust through an optimized profile. Created high-quality content, including photos and videos, tailored to resonate with the target audience. Collaborated with local influencers (KOLs) to showcase LeLuxe’s services and build credibility.
Phase 3
Lead Nurturing & Optimization
Integrated lead forms across social platforms to collect customer details and simplify the booking process. Conducted continuous A/B testing to refine ad performance, improve lead quality, and boost conversion rates.
The Results
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